Development of the Strategic Framework and Action Plan has involved extensive consultation with the public and private sector tourism industry.

The Strategic Framework will be driven forward and monitored by VisitEngland, but its success will depend on delivery by a range of strategic tourism partners and its adoption by the appropriate constituents in the public and private sector.  Ultimately the Board of VisitEngland will be responsible for setting and overseeing the success of the principal target areas of the Framework and its ambition of an annual 5% growth.

The Action Plan will be constantly reviewed and will need to evolve over the next ten years to address new challenges, new opportunities and changing priorities.

The Partners for England Forum will support the delivery of the Action Plan and will provide an effective mechanism for engagement and communication at the national, sub-national, destination and local level.  It will be the vehicle that allows English tourism stakeholders to be directly involved in the development of English tourism.